The figurative work of Juan Urrea arises from a deep analysis of existence, where only the essence of reality is found, beyond the tangible. Through a careful look, all kinds of dualities and “imperfections” are explored that express something seemingly perfect, at least from a rational perspective.

The result is a work that shares happiness more than art. Through a meticulous psychological study of color, the artist manages to immediately provoke feelings of happiness and harmony in the viewer. This is achieved thanks to the application of the Gestalt laws of visual communication, which translate into an enriching aesthetic experience.

The collection is titled “naturalistic,” not because it addresses natural sciences such as botany or fauna, but rather because it is an experiment that draws on the sciences of human communication and perception.

From a conceptual point of view, it represents a challenge to transmit purely spiritual values in an art style like pop art, which has traditionally had a critical approach towards the consumer society. This work seeks to present another side of pop art through a deep investigation into the tradition of this art style. A balance is achieved between reality and universal laws that exert an overwhelming influence on any hallucinated imagination.

From this perspective, the essence of pop art is glimpsed, even a more fundamental essence than that of traditional art, since instead of criticizing the consumer society, pop art concepts are inverted in a work that is pop art in itself. The piece becomes a popular and universal concept in itself, without the need to allude to or criticize any contemporary or historical social position or situation. Aesthetically, the work translates the sensible world into beautiful colors, slightly altering reality and always seeking that idealized light and composition.

The source of inspiration for this artist is the beauty of the universe in all its dimensions: the physical laws that govern it, the moral values that support it and the aesthetic qualities that embellish it. Through his work, he seeks to convey the greatness and harmony inherent to existence, inviting the viewer to explore and connect with that universal essence.